Ever experience a “consuming desire” or “yearning” for a particular food or snack? Maybe even when you absolutely “know” you are not hungry? But still, you just can’t get the thought of your favorite treat out of your mind until you indulge… If so, you have experienced what researchers call a “food craving”. Cravings for “wrong foods” (chocolate, salty snacks, crunchy treats, sweets, sodas, high fat items, pasta, etc.) are one of the most challenging and disturbing symptoms of my patients seeking weight loss. And until food cravings are controlled, meaningful long-term weight loss remains only an illusion.